Whitney Licata blends functionality with art to create designs that are as wearable as they are aesthetically interesting. For her, design should serve a purpose beyond the simplicity of wear. When creating garments that combine technical skill, quality and purpose, the intention is for the garment to be visually compelling and to last, after all, sustainability is the future of our industry.


My Story

Originally from the NYC metro area, I spent 8 years in Denver, Colorado before transplanting to Los Angeles in pursuit of a design career in the abundant fashion industry that LA has to offer. Albeit a deep-rooted love affair with the great outdoors, design captures my attention that stimulates a creative depth. Design encompasses societal and cultural allegories; allows me to use problem solving and inspiration to create a strategic union; and grants me the ability to work with and for an array of personalities and teams.

I am equipped with the knowledge of garment design and construction, technical design, flat & computerized pattern making, and draping; as well a plethora of skills in various Adobe Creative Suite programs through my BA in Fashion Design from The Art Institute of Colorado. I’ve continued to develop these skills, plus others like production management from my work experience, such as my position as lead designer for a sustainable menswear company.

I am inspired by people who have worked their magic in the world by walking a different path. I more often than not, find beauty in imperfections, in mystique, in stories, and in adventure. I draw from this inspiration in design and in my life. Outside of work, I like to prioritize my time by adventuring outdoors, attending a yoga or boxing class, listening to rock-n-roll, seeking art, food and culture when I’m city bound, and of course, traveling - sacrificing my comfort for a life well lived and well explored. I believe in authenticity, community, and sustainability.